Landscape AI is a SaaS startup offering an AI-powered app for backyard landscape design generation. The client approached us to redesign their MVP, which was essentially a set of basic wireframes. The goal was to create a fully functional UI for their web and mobile apps while improving user experience based on feedback from early adopters.
What we worked on
UX Audit Gathering feedback User Flow Web & Mobile UI UI Kit & Style Guide
Duration
~1 month
Challenge
1. Outdated selection tools: The existing crop tool was unintuitive, visually unappealing, and cumbersome to use. 2. Lack of style clarity: Users didn’t understand the differences between styles or how to choose the one that matched their needs. 3. Difficulty in prompt generation: Users struggled to create meaningful prompts for generating designs. 4. Long image generation times: The absence of feedback during loading frustrated users. 5. Confusing navigation: Users often didn’t know where to click or how to proceed within the app. 6. Overall not clear UI and UX
Our approach
1. Audit and Research: We conducted a thorough review of the existing MVP and gathered insights through user surveys. 2. Flow Optimization: Redesigned user flows to address pain points and streamline the experience. 3. Iterative Design: Developed multiple iterations of UI designs, incorporating user feedback at every step. 4. Web and Mobile UI: Delivered polished designs for both web and mobile applications, ensuring a consistent and modern look. 5. Collaboration: Maintained regular async updates with the client, sharing progress via daily updates and Loom videos.
Results achieved
1. Simplified Selection Tools We implemented an intuitive brush tool for zone selection, allowing users to adjust brush size, highlight areas, and erase with ease. 2. Enhanced Style Clarity Improved style descriptions with larger images and clear, concise explanations, helping users make confident choices. 3. Streamlined Prompt Creation Added a “Generate for Me” button and inspiration lists to simplify prompt generation for users unsure of what to write. 4. Engaging Loading Screen Introduced a progress bar with estimated time remaining and displayed example outputs to keep users engaged during generation. 5. Clear and Intuitive Navigation Revamped the interface for simplicity, ensuring users always know what to do and where to click. Outcome: Landscape AI now features an intuitive and visually appealing interface that addresses user pain points, improves satisfaction, and sets a strong foundation for scaling. The client praised the redesign for its clarity, usability, and ability to align with their vision for the product.
Testimonial
“I needed a designer who could transform a complex idea into an intuitive, user-friendly experience, and they delivered beyond expectations. The new interface is not only visually stunning but also incredibly easy to use, addressing all the pain points our early users had. Their professionalism and clear communication throughout the process made the collaboration seamless. Highly recommend!”
